5 Ways Consumer Brands Can Make Customers Feel Like VIPs

make customers feel vip for consumer brands

We know the golden age is here. Due to the democratizing technology readily available, competitors can easily and quickly replicate your consumer product. Just look at how fast copycat products appear on Alibaba, every time you see a success on Kickstarter.

To retain customers and grow your business, you need to provide an original story and experience, as well as “out-care” your competitors. An effective way to show that you care is by making your customers feel important.

Here are 5 approaches you can use to make your customers feel like VIPs.

Write Thank You Cards


You hear this one all the time, but not many businesses do it consistently for two reasons:

  1. It takes time.
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Joint Venture 101 for Consumer Brands

Joint Venture 101 for Consumer Brands

Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good (hardware, physical product, widget) business. Why? Because when done it’s right, it’s a win-win-win situation that gives you access to thousands, if not millions of new customers without spending a dime on advertising. Here are the fundamentals and several case studies to set you on the right path.

Why Joint Venture?

As a startup or new consumer brand looking at the competitive landscape, you have a number of ways to grow your business.


Whether online or offline, advertising can lead to quick traffic and sales.Continue Reading...

Starter Guide to Product Labeling in the US

Starter Guide to Product Labeling in the US

Incorrectly labeling the packaging for your consumer product (hardware, widget, physical good) can lead to hundreds of thousands of dollars worth of fines in the US. This doesn’t even include the expenses associated with recalling and repackaging your products. Unfortunately, labeling regulations and laws in the US can be complex, so I’m going to simplify the process for you.

Needless to say, this post does not constitute legal advice.


In the US, there aren’t any federal regulations that apply to all consumer products. The system works through different regulations and standards.

Some examples include:

  • Federal Regulations
  • State Regulations
  • Product Category Regulations
  • Substance Regulations
  • Safety Standards & Acts


compare competitor packaging

The easiest way to get started is to look at your competitors’ packaging.Continue Reading...

Hustler’s Guide to Sourcing Manufacturers in China

Let’s not sugar coat it. Sourcing for manufacturers is a chore. It’s boring and you’d rather be doing something else. But finding the right suppliers is one of the most critical tasks in your consumer good (hardware, widget, physical product) business, and it’s likely you haven’t been using all of the tools at your disposal.

Don’t fret! Let’s explore the tactics below. At the end of the post, you’ll also discover a bonus hack to steal your competitors’ manufacturers – without having to do any work!



Most entrepreneurs know about Alibaba.com, and most of them are using the service WRONG.… Continue Reading...

Newbie’s Guide to Going Retail

Newbie’s Guide to Going Retail

You’re severely limiting your hardware (physical product, widget, consumer good) business if eCommerce is your only sales channel. Even though eCommerce has been rapidly growing in the past decade, it is still only a small portion of possible total retail sales.

Data from the Census Bureau of the Department of Commerce in the US estimate that eCommerce sales in the 3rd quarter of 2014 equaled $78.1 billion dollars. No doubt this is a huge sum, but it only represents 6.6% of total retail sales, which was estimated at $1,185.1 billion.

Ignoring retail means you’re ignoring a big chunk of the pie.… Continue Reading...