We know the golden age is here. Due to the democratizing technology readily available, competitors can easily and quickly replicate your consumer product. Just look at how fast copycat products appear on Alibaba, every time you see a success on Kickstarter.
To retain customers and grow your business, you need to provide an original story and experience, as well as “out-care” your competitors. An effective way to show that you care is by making your customers feel important.
Here are 5 approaches you can use to make your customers feel like VIPs.
Write Thank You Cards
You hear this one all the time, but not many businesses do it consistently for two reasons:
- It takes time.