Archive | Marketing

RSS feed for this section

5 Ways Consumer Brands Can Make Customers Feel Like VIPs

make customers feel vip for consumer brands

We know the golden age is here. Due to the democratizing technology readily available, competitors can easily and quickly replicate your consumer product. Just look at how fast copycat products appear on Alibaba, every time you see a success on Kickstarter. To retain customers and grow your business, you need to provide an original story […]

Joint Venture 101 for Consumer Brands

Joint Venture 101 for Consumer Brands

Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good (hardware, physical product, widget) business. Why? Because when done it’s right, it’s a win-win-win situation that gives you access to thousands, if not millions of new customers without spending a dime on advertising. Here are the fundamentals […]

Newbie’s Guide to Going Retail

Newbie’s Guide to Going Retail

You’re severely limiting your hardware (physical product, widget, consumer good) business if eCommerce is your only sales channel. Even though eCommerce has been rapidly growing in the past decade, it is still only a small portion of possible total retail sales. Data from the Census Bureau of the Department of Commerce in the US estimate […]