Tag Archives: strategic partnership

Joint Venture 101 for Consumer Brands

Joint Venture 101 for Consumer Brands

Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good (hardware, physical product, widget) business. Why? Because when done it’s right, it’s a win-win-win situation that gives you access to thousands, if not millions of new customers without spending a dime on advertising. Here are the fundamentals […]